{"id":1988,"date":"2026-06-04T07:52:00","date_gmt":"2026-06-04T07:52:00","guid":{"rendered":"https:\/\/www.matawi.eu\/?page_id=1988"},"modified":"2026-08-20T12:47:47","modified_gmt":"2026-08-20T12:47:47","slug":"logo","status":"publish","type":"page","link":"https:\/\/www.matawi.eu\/de\/logo\/","title":{"rendered":"LOGO"},"content":{"rendered":"\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800;900&family=Space+Grotesk:wght@500;600;700&display=swap');\n  :root{--ml-bg:#090a0f;--ml-surface:#11131b;--ml-surface2:#171a24;--ml-white:#f7f8fb;--ml-muted:#a8acb8;--ml-line:rgba(255,255,255,.12);--ml-cyan:#1ebec8;--ml-blue:#437dc0;--ml-purple:#683695;--ml-gradient:linear-gradient(110deg,var(--ml-purple),var(--ml-blue) 52%,var(--ml-cyan))}\n  .ml-page,.ml-page *{box-sizing:border-box}.ml-page{overflow:hidden;background:var(--ml-bg);color:var(--ml-white);font-family:\"Inter\",\"Segoe UI\",Arial,sans-serif;line-height:1.5}.ml-page 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@media(max-width:700px){.ml-container{width:min(100% - 32px,1480px)}.ml-section{padding:80px 0}.ml-hero{min-height:auto;padding-top:75px}.ml-display{font-size:clamp(56px,20vw,90px)!important;line-height:.82!important}.ml-visual{min-height:460px}.ml-hero-tags{grid-template-columns:1fr 1fr}.ml-hero-tags span:nth-child(2){border-right:0}.ml-hero-tags span:nth-child(-n+2){border-bottom:1px solid var(--ml-line)}.ml-head{display:block}.ml-showcase{display:block;margin-top:40px}.ml-showcase .ml-work{min-height:390px;margin-bottom:18px}.ml-deliver{grid-template-columns:40px 1fr}.ml-check{display:none}.ml-process-grid{grid-template-columns:1fr}.ml-step{min-height:0;border-right:0}.ml-step b{margin-bottom:34px}.ml-cta{padding:95px 0}}\n<\/style>\n\n<main class=\"ml-page\">\n  <section class=\"ml-hero\">\n    <div class=\"ml-container\">\n      <div class=\"ml-hero-grid\">\n        <div>\n          <div class=\"ml-eyebrow\">Projektowanie logo \u00b7 MaTaWi<\/div>\n          <h1 class=\"ml-display\">Logo,<span>kt\u00f3re dzia\u0142a.<\/span><\/h1>\n          <p class=\"ml-lead\">Projektuj\u0119 znaki, kt\u00f3re nadaj\u0105 marce charakter, pomagaj\u0105 j\u0105 zapami\u0119ta\u0107 i pozostaj\u0105 czytelne wsz\u0119dzie \u2014 od ma\u0142ej ikony profilu po szyld, samoch\u00f3d i reklam\u0119 wielkoformatow\u0105.<\/p>\n          <div class=\"ml-actions\"><a class=\"ml-btn ml-btn-primary\" href=\"https:\/\/www.matawi.eu\/kontakt\/\">Zam\u00f3w projekt logo<\/a><a class=\"ml-btn\" href=\"#realizacje-logo\">Zobacz realizacje<\/a><\/div>\n        <\/div>\n        <div class=\"ml-visual ml-reveal\"><div class=\"ml-visual-img\"><\/div><div class=\"ml-visual-note\"><b>Logo to pocz\u0105tek systemu<\/b><span>Nie przypadkowy obrazek, lecz znak przygotowany do realnego u\u017cytkowania.<\/span><\/div><\/div>\n      <\/div>\n      <div class=\"ml-hero-tags\"><span>Oryginalny projekt<\/span><span>Formaty wektorowe<\/span><span>Warianty u\u017cytkowe<\/span><span>Do internetu i druku<\/span><\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ml-section\">\n    <div class=\"ml-container ml-two\">\n      <div class=\"ml-sticky ml-reveal\"><div class=\"ml-eyebrow\">Po co firmie dobre logo?<\/div><h2 class=\"ml-heading ml-heading-sm\">Pierwsze wra\u017cenie powstaje <span class=\"ml-gradient-text\">szybciej ni\u017c oferta.<\/span><\/h2><\/div>\n      <div class=\"ml-copy ml-reveal\">\n        <p>Logo pojawia si\u0119 na stronie, profilu spo\u0142eczno\u015bciowym, ofercie, fakturze, wizyt\u00f3wce, banerze i samochodzie. <strong>Musi zachowa\u0107 charakter niezale\u017cnie od miejsca i rozmiaru.<\/strong><\/p>\n        <p>Samo logo nie sprzeda produktu i nie zast\u0105pi dobrej obs\u0142ugi. Mo\u017ce jednak sprawi\u0107, \u017ce firma od pocz\u0105tku wygl\u0105da wiarygodnie, konsekwentnie i jest \u0142atwiejsza do zapami\u0119tania.<\/p>\n        <div class=\"ml-benefits\">\n          <article class=\"ml-benefit\"><b>01<\/b><div><h3>Rozpoznawalno\u015b\u0107<\/h3><p>Charakterystyczny znak pomaga szybciej po\u0142\u0105czy\u0107 nazw\u0119 firmy z jej ofert\u0105 i stylem.<\/p><\/div><\/article>\n          <article class=\"ml-benefit\"><b>02<\/b><div><h3>Wiarygodno\u015b\u0107<\/h3><p>Sp\u00f3jnie przygotowany wizerunek pokazuje, \u017ce firma dba o szczeg\u00f3\u0142y i traktuje swoj\u0105 mark\u0119 powa\u017cnie.<\/p><\/div><\/article>\n          <article class=\"ml-benefit\"><b>03<\/b><div><h3>Uniwersalno\u015b\u0107<\/h3><p>Dobre logo dzia\u0142a w kolorze i bez koloru, w ma\u0142ej skali, na ekranie oraz w produkcji reklamowej.<\/p><\/div><\/article>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ml-section ml-light\" id=\"realizacje-logo\">\n    <div class=\"ml-container\">\n      <div class=\"ml-head ml-reveal\"><div><div class=\"ml-eyebrow\">Wybrane realizacje<\/div><h2 class=\"ml-heading ml-heading-sm\">Znak powinien dobrze wygl\u0105da\u0107. Jeszcze lepiej \u2014 <span class=\"ml-gradient-text\">dobrze pracowa\u0107.<\/span><\/h2><\/div><p class=\"ml-lead\">Przyk\u0142ady logo pokazane w realnych zastosowaniach: na odzie\u017cy, materia\u0142ach firmowych, opakowaniach i oznakowaniu.<\/p><\/div>\n      <div class=\"ml-showcase\">\n        <a class=\"ml-work ml-reveal\" href=\"https:\/\/www.matawi.eu\/portfolio-matawi\/\"><div class=\"ml-work-img ml-w1\"><\/div><div class=\"ml-work-meta\"><div><h3>Identyfikacja marki<\/h3><p>Logo w realnym zastosowaniu<\/p><\/div><i>\u2197<\/i><\/div><\/a>\n        <a class=\"ml-work ml-reveal\" href=\"https:\/\/www.matawi.eu\/portfolio-matawi\/\"><div class=\"ml-work-img ml-w2\"><\/div><div class=\"ml-work-meta\"><div><h3>Schmidt<\/h3><p>Prezentacja znaku i materia\u0142\u00f3w<\/p><\/div><i>\u2197<\/i><\/div><\/a>\n        <a class=\"ml-work ml-reveal\" href=\"https:\/\/www.matawi.eu\/portfolio-matawi\/\"><div class=\"ml-work-img ml-w3\"><\/div><div class=\"ml-work-meta\"><div><h3>VB<\/h3><p>Warianty i kontekst wizualny<\/p><\/div><i>\u2197<\/i><\/div><\/a>\n        <a class=\"ml-work ml-reveal\" href=\"https:\/\/www.matawi.eu\/portfolio-matawi\/\"><div class=\"ml-work-img ml-w4\"><\/div><div class=\"ml-work-meta\"><div><h3>Alanya<\/h3><p>Logo przygotowane do oznakowania lokalu<\/p><\/div><i>\u2197<\/i><\/div><\/a>\n      <\/div>\n      <div class=\"ml-actions\"><a class=\"ml-btn\" style=\"color:#11131b!important;border-color:rgba(17,19,27,.2)\" href=\"https:\/\/www.matawi.eu\/portfolio-matawi\/\">Pe\u0142ne portfolio<\/a><\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ml-section\">\n    <div class=\"ml-container ml-deliver-grid\">\n      <div class=\"ml-sticky ml-reveal\"><div class=\"ml-eyebrow\">Co otrzymujesz?<\/div><h2 class=\"ml-heading ml-heading-sm\">Projekt gotowy do <span class=\"ml-gradient-text\">prawdziwego u\u017cycia.<\/span><\/h2><p class=\"ml-lead\">Zakres dopasowuj\u0119 do potrzeb firmy. Nie ka\u017cdy potrzebuje rozbudowanej ksi\u0119gi identyfikacji, ale ka\u017cdy powinien dosta\u0107 pliki, kt\u00f3re da si\u0119 poprawnie wykorzysta\u0107.<\/p><\/div>\n      <div class=\"ml-deliver-list\">\n        <article class=\"ml-deliver ml-reveal\"><span>01<\/span><div><h3>Logo podstawowe<\/h3><p>G\u0142\u00f3wna wersja znaku dopracowana pod k\u0105tem formy, proporcji, typografii i czytelno\u015bci.<\/p><\/div><span class=\"ml-check\">\u2713<\/span><\/article>\n        <article class=\"ml-deliver ml-reveal\"><span>02<\/span><div><h3>Warianty u\u017cytkowe<\/h3><p>Wersje poziome, pionowe, uproszczone lub sam sygnet \u2014 zale\u017cnie od konstrukcji projektu i zastosowa\u0144.<\/p><\/div><span class=\"ml-check\">\u2713<\/span><\/article>\n        <article class=\"ml-deliver ml-reveal\"><span>03<\/span><div><h3>Kolor i monochrom<\/h3><p>Wariant pe\u0142nokolorowy, czarny, bia\u0142y oraz wersje przeznaczone na jasne i ciemne t\u0142o.<\/p><\/div><span class=\"ml-check\">\u2713<\/span><\/article>\n        <article class=\"ml-deliver ml-reveal\"><span>04<\/span><div><h3>Pliki do internetu i druku<\/h3><p>Formaty rastrowe i wektorowe, m.in. PNG, JPG, SVG i PDF \u2014 odpowiednio przygotowane do zastosowania.<\/p><\/div><span class=\"ml-check\">\u2713<\/span><\/article>\n        <article class=\"ml-deliver ml-reveal\"><span>05<\/span><div><h3>Kolorystyka i zasady<\/h3><p>Kody kolor\u00f3w oraz, zale\u017cnie od zakresu, podstawowe wskaz\u00f3wki u\u017cywania logo lub pe\u0142na ksi\u0119ga znaku.<\/p><\/div><span class=\"ml-check\">\u2713<\/span><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ml-section\">\n    <div class=\"ml-container\">\n      <div class=\"ml-eyebrow\">Zakres dopasowany do marki<\/div><h2 class=\"ml-heading ml-heading-sm ml-reveal\">Logo mo\u017ce by\u0107 pocz\u0105tkiem <span class=\"ml-gradient-text\">wi\u0119kszej ca\u0142o\u015bci.<\/span><\/h2>\n      <div class=\"ml-package-grid\">\n        <article class=\"ml-package ml-reveal\"><span class=\"ml-package-no\">01 \/ LOGO<\/span><h3>Projekt znaku<\/h3><p>Dla firmy potrzebuj\u0105cej profesjonalnej podstawy i gotowych plik\u00f3w do wykorzystania.<\/p><ul><li>G\u0142\u00f3wna wersja logo<\/li><li>Warianty u\u017cytkowe<\/li><li>Pliki internetowe i wektorowe<\/li><li>Podstawowa kolorystyka<\/li><\/ul><\/article>\n        <article class=\"ml-package ml-reveal\"><span class=\"ml-package-no\">02 \/ IDENTITY<\/span><h3>Logo + identyfikacja<\/h3><p>Dla marki, kt\u00f3ra chce od pocz\u0105tku komunikowa\u0107 si\u0119 konsekwentnie w wielu kana\u0142ach.<\/p><ul><li>Logo i system wariant\u00f3w<\/li><li>Kolorystyka i typografia<\/li><li>Zasady stosowania<\/li><li>Wybrane materia\u0142y firmowe<\/li><\/ul><\/article>\n        <article class=\"ml-package ml-reveal\"><span class=\"ml-package-no\">03 \/ START<\/span><h3>Marka od podstaw<\/h3><p>Dla nowej firmy potrzebuj\u0105cej kompletnego wizualnego startu online i w druku.<\/p><ul><li>Logo i identyfikacja<\/li><li>Materia\u0142y social media<\/li><li>Projekty do druku<\/li><li>Opcjonalnie strona internetowa<\/li><\/ul><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ml-section ml-process\" id=\"proces-logo\">\n    <div class=\"ml-container\">\n      <div class=\"ml-eyebrow\">Proces projektowy<\/div><h2 class=\"ml-heading ml-heading-sm ml-reveal\">Mniej zgadywania. Wi\u0119cej <span class=\"ml-gradient-text\">\u015bwiadomych decyzji.<\/span><\/h2>\n      <div class=\"ml-process-grid\">\n        <article class=\"ml-step ml-reveal\"><b>01<\/b><h3>Brief i rozmowa<\/h3><p>Poznaj\u0119 firm\u0119, odbiorc\u00f3w, konkurencj\u0119, zastosowania znaku i oczekiwany charakter marki.<\/p><\/article>\n        <article class=\"ml-step ml-reveal\"><b>02<\/b><h3>Analiza<\/h3><p>Porz\u0105dkuj\u0119 informacje, szukam wyr\u00f3\u017cnik\u00f3w i okre\u015blam w\u0142a\u015bciwy kierunek wizualny.<\/p><\/article>\n        <article class=\"ml-step ml-reveal\"><b>03<\/b><h3>Koncepcja<\/h3><p>Projektuj\u0119 rozwi\u0105zanie oraz pokazuj\u0119 logik\u0119, znaczenie i mo\u017cliwe zastosowania znaku.<\/p><\/article>\n        <article class=\"ml-step ml-reveal\"><b>04<\/b><h3>Dopracowanie<\/h3><p>Rozwijam wybrany kierunek, poprawiam detale i przygotowuj\u0119 potrzebne warianty.<\/p><\/article>\n        <article class=\"ml-step ml-reveal\"><b>05<\/b><h3>Przekazanie<\/h3><p>Otrzymujesz uporz\u0105dkowany komplet plik\u00f3w wraz z elementami uzgodnionego zakresu.<\/p><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ml-section\">\n    <div class=\"ml-container ml-faq-grid\">\n      <div class=\"ml-sticky ml-reveal\"><div class=\"ml-eyebrow\">FAQ<\/div><h2 class=\"ml-heading ml-heading-sm\">Najcz\u0119stsze pytania o <span class=\"ml-gradient-text\">projekt logo.<\/span><\/h2><\/div>\n      <div class=\"ml-faq ml-reveal\">\n        <details><summary>Czy samo logo wystarczy?<\/summary><p>Je\u015bli firma potrzebuje wy\u0142\u0105cznie uporz\u0105dkowanego znaku \u2014 czasem tak. Najlepsz\u0105 sp\u00f3jno\u015b\u0107 daje jednak po\u0142\u0105czenie logo z kolorystyk\u0105, typografi\u0105 i podstawowymi zasadami identyfikacji.<\/p><\/details>\n        <details><summary>Czy dostan\u0119 pliki wektorowe?<\/summary><p>Tak. W uzgodnionym komplecie znajduj\u0105 si\u0119 formaty do internetu oraz pliki pozwalaj\u0105ce prawid\u0142owo wykorzysta\u0107 logo w druku i produkcji reklamowej.<\/p><\/details>\n        <details><summary>Czy logo b\u0119dzie dzia\u0142a\u0142o na ciemnym tle?<\/summary><p>Projekt przygotowuj\u0119 z odpowiednimi wariantami kolorystycznymi, aby znak zachowa\u0142 czytelno\u015b\u0107 zar\u00f3wno na jasnym, jak i ciemnym tle.<\/p><\/details>\n        <details><summary>Czy projektujesz r\u00f3wnie\u017c materia\u0142y z nowym logo?<\/summary><p>Tak. Mog\u0119 rozwin\u0105\u0107 projekt o wizyt\u00f3wki, ulotki, bannery, social media, oznakowanie, materia\u0142y wielkoformatowe oraz stron\u0119 internetow\u0105.<\/p><\/details>\n        <details><summary>Jak rozpocz\u0105\u0107 wsp\u00f3\u0142prac\u0119?<\/summary><p>Napisz kr\u00f3tko, czym zajmuje si\u0119 firma, czy marka ju\u017c istnieje i gdzie logo b\u0119dzie najcz\u0119\u015bciej u\u017cywane. Na tej podstawie ustalimy w\u0142a\u015bciwy zakres.<\/p><\/details>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ml-section ml-cta\">\n    <div class=\"ml-container ml-reveal\"><div class=\"ml-eyebrow\">Zacznijmy od rozmowy<\/div><h2 class=\"ml-heading\">Twoja marka zas\u0142uguje na znak, kt\u00f3ry ma <span class=\"ml-gradient-text\">w\u0142asny charakter.<\/span><\/h2><p class=\"ml-lead\">Opowiedz mi o firmie, bran\u017cy i planach. Zaproponuj\u0119 zakres projektu, kt\u00f3ry b\u0119dzie mia\u0142 sens dla Twojej marki i sposobu jej dzia\u0142ania.<\/p><div class=\"ml-actions\"><a class=\"ml-btn ml-btn-primary\" href=\"mailto:info@matawi.eu\">Napisz w sprawie logo<\/a><a class=\"ml-btn\" href=\"https:\/\/www.matawi.eu\/kontakt\/\">Formularz kontaktowy<\/a><\/div><div class=\"ml-contact\"><a href=\"mailto:info@matawi.eu\">info@matawi.eu<\/a><span>\u00b7<\/span><a href=\"tel:+48574551960\">+48 574 551 960<\/a><span>\u00b7<\/span><a href=\"https:\/\/www.instagram.com\/matawi.eu\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/div><\/div>\n  <\/section>\n<\/main>\n\n<script>\n  (function(){const items=document.querySelectorAll('.ml-page .ml-reveal');if(!items.length)return;if(!('IntersectionObserver' in window)){items.forEach(function(i){i.classList.add('is-visible')});return}const observer=new IntersectionObserver(function(entries){entries.forEach(function(entry){if(entry.isIntersecting){entry.target.classList.add('is-visible');observer.unobserve(entry.target)}})},{threshold:.12});items.forEach(function(i){observer.observe(i)})}());\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Projektowanie logo \u00b7 MaTaWi Logo,kt\u00f3re dzia\u0142a. Projektuj\u0119 znaki, kt\u00f3re nadaj\u0105 marce charakter, pomagaj\u0105 j\u0105 zapami\u0119ta\u0107 i pozostaj\u0105 czytelne wsz\u0119dzie \u2014 od ma\u0142ej ikony profilu po szyld, samoch\u00f3d i reklam\u0119 wielkoformatow\u0105. Zam\u00f3w projekt logoZobacz realizacje Logo to pocz\u0105tek systemuNie przypadkowy obrazek, lecz znak przygotowany do realnego u\u017cytkowania. Oryginalny projektFormaty wektoroweWarianty u\u017cytkoweDo internetu i druku Po co [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/full-width-template.php","meta":{"footnotes":""},"class_list":["post-1988","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.matawi.eu\/de\/wp-json\/wp\/v2\/pages\/1988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matawi.eu\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.matawi.eu\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.matawi.eu\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matawi.eu\/de\/wp-json\/wp\/v2\/comments?post=1988"}],"version-history":[{"count":8,"href":"https:\/\/www.matawi.eu\/de\/wp-json\/wp\/v2\/pages\/1988\/revisions"}],"predecessor-version":[{"id":2105,"href":"https:\/\/www.matawi.eu\/de\/wp-json\/wp\/v2\/pages\/1988\/revisions\/2105"}],"wp:attachment":[{"href":"https:\/\/www.matawi.eu\/de\/wp-json\/wp\/v2\/media?parent=1988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}